When there's so much riding on launch success, more and more of the world's most respected healthcare companies are turning to BrandHealth to get it right from the start.

In the past year alone, we have launched six new brands that help Canadians suffering from such conditions as diabetes, multiple sclerosis, plaque psoriasis, allergies, and Crohn's disease.

More important than launch experience is successful launch experience—the discipline, the problem-solving ability, and the flawless execution of strategy and programs on time—all in pursuit of early share gains, beating forecasted NRx, and creating and sustaining early momentum for the brand.